Grover Gardner
Author
Series
Pub. Date
2023.
Description
"Retired lawyer Andy Carpenter remembers every dog that's come through the Tara Foundation's doors, but the most well-known alum of the dog rescue organization that Andy founded in Paterson, New Jersey, may be Mamie. Adopted by famous actress Jenny Nichols--Andy's high school girlfriend--the miniature French poodle is now practically a starlet in her own right. Andy doesn't hold it against his friend. In fact, he and his wife, Laurie, have dinner...
Author
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious...