Dimensions of Advertising Theory and Practice in Africa
(eBook)
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0m 0s
Format
eBook
Language
English
ISBN
9782359260199
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Grouping Information
Grouped Work ID | a8f874c6-714f-e458-e66c-bccdf6efbc7b-eng |
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Full title | dimensions of advertising theory and practice in africa |
Author | olatunji rotimi williams |
Grouping Category | book |
Last Update | 2025-01-22 17:00:50PM |
Last Indexed | 2025-02-01 04:37:05AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Oct 6, 2022 |
Last Used | Dec 3, 2024 |
Hoopla Extract Information
Date First Detected | 03/23/22 05:35:10 |
stdClass Object ( [year] => 2013 [artist] => Rotimi Williams Olatunji [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/ins_9782359260199_270.jpeg [titleId] => 11446800 [isbn] => 9782359260199 [abridged] => [language] => ENGLISH [profanity] => [title] => Dimensions of Advertising Theory and Practice in Africa [demo] => [segments] => Array ( ) [duration] => 0m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Rotimi Williams Olatunji [artistFormal] => Olatunji, Rotimi Williams [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Beatrice Adeyinka Laninhun [artistFormal] => Laninhun, Beatrice Adeyinka [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business ) [price] => 1.29 [id] => 11446800 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent, where advertising is often taken for granted. From indigenous African forms of advertising, by street criers, wall paintings, and even olfactory appeals, to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come. [url] => https://www.hoopladigital.com/title/11446800 [pa] => [publisher] => Amalion [purchaseModel] => INSTANT )