Dimensions of Advertising Theory and Practice in Africa
(eBook)

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Published
Amalion, 2013.
Status
Available Online

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0m 0s
Format
eBook
Language
English
ISBN
9782359260199

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Grouped Work IDa8f874c6-714f-e458-e66c-bccdf6efbc7b-eng
Full titledimensions of advertising theory and practice in africa
Authorolatunji rotimi williams
Grouping Categorybook
Last Update2025-01-22 17:00:50PM
Last Indexed2025-02-08 04:48:13AM

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Image Sourcehoopla
First LoadedOct 6, 2022
Last UsedDec 3, 2024

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    [synopsis] => This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent, where advertising is often taken for granted. From indigenous African forms of advertising, by street criers, wall paintings, and even olfactory appeals, to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
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