Marketing in the New Media
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9781770407565
Staff View
Grouping Information
Grouped Work ID | 09dac4f4-581f-bd74-8372-af34df788919-eng |
---|---|
Full title | marketing in the new media |
Author | berkley holly |
Grouping Category | book |
Last Update | 2024-05-15 02:00:58AM |
Last Indexed | 2024-06-29 02:17:51AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Aug 29, 2022 |
Last Used | Jun 25, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2012 [artist] => Holly Berkley [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781770407565_270.jpeg [titleId] => 11704030 [isbn] => 9781770407565 [abridged] => [language] => ENGLISH [profanity] => [title] => Marketing in the New Media [demo] => [segments] => Array ( ) [pages] => 208 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Holly Berkley [artistFormal] => Berkley, Holly [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Small Business ) [price] => 1.29 [id] => 11704030 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms. This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding. [url] => https://www.hoopladigital.com/title/11704030 [pa] => [series] => 101 for Small Business [publisher] => Self-Counsel Press [purchaseModel] => INSTANT )