Loyalty Programs: The Complete Guide
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9780645211559
Staff View
Grouping Information
Grouped Work ID | 1fac6e64-32c0-0719-35a1-5ea67fe27590-eng |
---|---|
Full title | loyalty programs the complete guide |
Author | shelper philip |
Grouping Category | book |
Last Update | 2024-05-15 02:00:58AM |
Last Indexed | 2024-05-16 02:24:05AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jan 19, 2024 |
Last Used | Apr 23, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2023 [artist] => Philip Shelper [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9780645211559_270.jpeg [titleId] => 16362876 [isbn] => 9780645211559 [abridged] => [language] => ENGLISH [profanity] => [title] => Loyalty Programs [demo] => [segments] => Array ( ) [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Philip Shelper [artistFormal] => Shelper, Philip [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Stacey Lyons [artistFormal] => Lyons, Stacey [relationship] => AUTHOR ) [2] => stdClass Object ( [name] => Scott Harrison [artistFormal] => Harrison, Scott [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics ) [price] => 0.99 [id] => 16362876 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty. [url] => https://www.hoopladigital.com/title/16362876 [pa] => [subtitle] => The Complete Guide [publisher] => Loyalty & Reward Co [purchaseModel] => INSTANT )