Win bigly : persuasion in a world where facts don't matter
(Book)
Author
Published
New York : Portfolio/Penguin, [2017].
Physical Desc
xii, 288 pages : illustrations ; 23 cm
Status
San Luis Obispo Library - Adult Nonfiction
303.342 T871
1 available
303.342 T871
1 available
Arroyo Grande Library - Adult Nonfiction
303.342 T871
1 available
303.342 T871
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| San Luis Obispo Library - Adult Nonfiction | 303.342 T871 | On Shelf |
| Arroyo Grande Library - Adult Nonfiction | 303.342 T871 | On Shelf |
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More Details
Published
New York : Portfolio/Penguin, [2017].
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references (pages 275-279) and index.
Description
"Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We?re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech?a hand gesture here, a phrase there?and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact."--Amazon.com.
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