Building a storybrand : clarify your message so customers will listen
(Book)

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Average Rating
Author
Miller, Donald, 1971-
Published
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Physical Desc
x, 228 pages : illustrations ; 22 cm
Status
On Shelf
Los Osos Library - Adult Nonfiction
658.802
1 available

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LocationCall NumberStatus
Los Osos Library - Adult Nonfiction658.802On Shelf

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Subjects

LC Subjects
Advertising -- Brand name products.
Branding (Marketing)
Customer relations.
Marketing.
Product management.
Selling.
Other Subjects
Nonfiction.

More Details

Published
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Format
Book
Language
English

Notes

Bibliography
Includes bibliographical references (pages 225-228).
Description
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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