Launch : an Internet millionaire's secret formula to sell almost anything online, build a business you love, and live the life of your dreams
(Book)

"Launch" will build your business--fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it--what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget.