Blogging to drive business : create and maintain valuable customer connections
(Book)

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Published
Indianapolis, Ind. : Que Pub., c2010.
Physical Desc
xii, 179 pages : ill. ; 23 cm.
Status
Atascadero Library - Adult Nonfiction
659.20285 PBK
1 available

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LocationCall NumberStatus
Atascadero Library - Adult Nonfiction659.20285 PBKOn Shelf

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Published
Indianapolis, Ind. : Que Pub., c2010.
Format
Book
Language
English

Notes

General Note
Includes index.
Description
"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more, building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek"--P. 4 of cover.

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