Good profit : how creating value for others built one of the world's most successful companies
(Book)

Includes bibliographical references (pages 259-263) and index.

"Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the reader step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field --how to apply the principles to generate Good Profit in their organizations, companies, and lives"--,Provided by publisher.