Catalog Search Results
Author
Publisher
Bloomsbury
Pub. Date
2018.
Physical Desc
288 pages : illustrations (some color), portraits (some color) ; 26 cm
Description
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
2) Art & copy
Publisher
Distributed by PBS Distribution
Pub. Date
c2010
Physical Desc
1 videodisc (90 min.) : sd., col. ; 4 3/4 in.
Description
A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Author
Series
Wedding dates volume 6
Formats
Description
"Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional. Anna is not just gorgeous and sexy, she's also down-to-earth and considerate, and he can't help flirting a little. . . . Anna Gardiner is on a mission:...
Publisher
Distributed by Image Entertainment
Pub. Date
2011
Physical Desc
1 DVD (108 min.) : sd., col. ; 4 3/4 in.
Description
Slick and cynical ad man Dennis Bagley can sell shampoo to a bald man, but mounting pressures at work begin to push him over the edge. Teetering hilariously between a nervous breakdown and a bizarre metamorphosis involving an evil twin, can Dennis save himself before it's too late?
Author
Formats
Description
The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique...
7) Hotdog on TV
Author
Series
Publisher
Dial Books for Young Readers
Pub. Date
c2005
Physical Desc
40 p. : col. ill. ; 24 cm.
Description
A small brown dog tries out for a television commercial.
Author
Publisher
Greenleaf Book Group Press
Pub. Date
c2012
Physical Desc
xix, 215 p. : ill. ; 23 cm.
Description
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
9) The walk
Author
Series
Walk novels volume 1
Description
What would you do if you lost everything--your job, your home, and the love of your life--all at the same time? When it happens to Seattle ad executive Alan Christoffersen, he's tempted by his darkest thoughts but then decides to take a walk, heading for the farthest point on his map: Key West, Florida. The people he encounters along the way, and the lessons they share with him, will save his life.
Author
Publisher
Routledge
Pub. Date
2019.
Physical Desc
xvii, 498 pages : illustrations ; 23 cm
Description
"The Art of Voice Acting covers all aspects of the craft and business of performing voiceover. This sixth edition is reorganized and completely updated to include the latest information on how to get started in voiceover, performing techniques, setting up a personal recording space, voiceover demos, the basics of running a voiceover business, working with agents, unions, and much more. Dozens of URL's are included with additional resources and several...
Publisher
Lionsgate
Pub. Date
2014
Physical Desc
3 DVDs (ca. 336 min.) : sd., col. ; 4 3/4 in.
Description
The beginning of the end for television's most celebrated show, four-time Primetime Emmy winner for Outstanding Drama Series and winner of three consecutive Golden Globes. Set in the captivating world of 1960s New York, it continues to follow iconic ad man Don Draper, his colleagues and his family.
Author
Formats
Description
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...
15) Putney Swope
Publisher
distributed by Image Entertainment
Pub. Date
[2006]
Physical Desc
1 DVD (85 min.) : sound, black and white with color sequences ; 4 3/4 in.
Description
After the CEO croaks during a boardroom meeting at a Madison Avenue ad agency, members trying to sabotage each other's chances of winning the top spot all vote for the token black guy -- Putney Swope. Swope swoops into action, firing them all and replacing them with armed radicals, soul brothers, and sexy red-hot mamas. Renaming the agency "Truth and Soul", Putney sets about revolutionizing the corporate world of advertising.--from container.
Author
Publisher
Alfred A. Knopf
Pub. Date
[2016]
Physical Desc
viii, 403 pages ; 25 cm
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Publisher
Smithsonian Channel
Pub. Date
[2018].
Physical Desc
1 DVD (approximately 164 min.) : sound, color with black and white sequences ; 4 3/4 in.
Description
All-access glimpse into the world of advertising in America during the tumultuous decade of the 1960s. It was inspired by the real men and women of Madison Avenue who perfected the art of the sale and transformed American culture in the process.
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