Catalog Search Results
Author
Publisher
St. Martin's Press
Pub. Date
2016.
Physical Desc
x, 245 pages : illustrations ; 25 cm
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
Author
Publisher
Doubleday
Pub. Date
c2008
Physical Desc
xi, 240 p. ; 22 cm.
Description
"How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment...
Author
Publisher
Random House, Inc
Pub. Date
p2008
Physical Desc
6 CDs (7.5 hrs.) : digital ; 4 3/4 in.
Description
Based on a scientific study of the kinds of stimuli that arouse certain centers in our brain, Buyology reveals which kinds of marketing, advertising, branding, and packaging strategies work.
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