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Author
Formats
Description
From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash
At the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps...
At the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps...
Author
Publisher
St. Martin's Press
Pub. Date
2016.
Physical Desc
x, 245 pages : illustrations ; 25 cm
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
Author
Publisher
Doubleday
Pub. Date
c2008
Physical Desc
xi, 240 p. ; 22 cm.
Description
"How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment...
Author
Publisher
Random House, Inc
Pub. Date
p2008
Physical Desc
6 CDs (7.5 hrs.) : digital ; 4 3/4 in.
Description
Based on a scientific study of the kinds of stimuli that arouse certain centers in our brain, Buyology reveals which kinds of marketing, advertising, branding, and packaging strategies work.
Author
Publisher
Harper Audio
Pub. Date
p2008
Physical Desc
6 CDs (7 1/2 hr.) : digital ; 4 3/4 in.
Description
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
7) Hype: how scammers, grifters, and con artists are taking over the internet--and why we're following
Author
Pub. Date
2021.
Formats
Description
The former "Vice" journalist and producer of the Netflix documentary, "Fyre," presents a revelatory examination of the con-artists, grifters, and scammers of the digital age that outlines recommendations for protecting consumers.
Author
Publisher
William Morrow
Pub. Date
[2016]
Physical Desc
ix, 403 pages : illustrations ; 24 cm
Description
A program director at the Culinary Institute of America draws on insights from psychology, anthropology, food science, and behavioral economics to examine the good and the bad in American food culture and how it relates to values that define the national character.
Author
Publisher
Simon & Schuster
Pub. Date
2022.
Physical Desc
368 pages
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
10) The culture code: an ingenious way to understand why people around the world buy and live as they do
Author
Publisher
Broadway Books
Pub. Date
c2006
Physical Desc
x, 208 p. ; 25 cm.
Description
An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.
Author
Publisher
Grand Central Publishing
Pub. Date
[2021].
Physical Desc
ix, 289 pages ; 24 cm
Description
"Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment. It's the story of financial titans like Gabe Plotkin of hedge fund Melvin Capital, one of the most respected and staid funds on the Street, billionaires...
Author
Publisher
PublicAffairs
Pub. Date
2019.
Physical Desc
x, 691 pages : illustrations ; 25 cm
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
Author
Publisher
Grand Central Publishing
Pub. Date
2019.
Physical Desc
viii, 277 pages ; 24 cm
Description
"As we become a more digital society, the gains that have been made for the environment by moving toward a paperless world with more and more efficient devices will soon be or already have been offset by the number of devices in our lives that are always using energy. But many don't think about the impact on the environment of the "Internet of things." Whether it's a microwave connected to the internet, use of Netflix, or online shopping, these technological...
Author
Publisher
Alfred A. Knopf
Pub. Date
[2016]
Physical Desc
viii, 403 pages ; 25 cm
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Publisher
Yale University Press
Pub. Date
2021.
Physical Desc
xvi, 366 pages : illustrations ; 23 cm
Description
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”-a concept the authors invented-to help us...
Author
Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,”...
18) The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks
Author
Description
In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone-from engineering to the C-suite-on the same page and speaking the same language.
The Product Mindset...
Author
Description
Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed...
Author
Description
Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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