"Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...

"In Evolution and Contextual Behavioral Science, two renowned experts in their fields argue why ES and CBS are intrinsically linked, as well as why their reintegration?or, reunification?is essential. The main purpose of this book is to continue to move CBS under the umbrella of ES, and to help evolutionary scientists understand how working alongside contextual behavioral scientists can foster both the development of ES principles and their application...