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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".
This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don't want to buy products that cannot be upgraded in the future, or services that...
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The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".
This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between...
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This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue growth directly, but to make your primary aim improving your customers' lives. This summary highlights five things that your company must do in order to satisfy this aim and drive growth.
Added-value of this...
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".
This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. This summary shows that becoming a successful communicator...
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The must-read summary of Don Tapscott's book: "Creating Value in the Network Economy".
This complete summary of the ideas from Don Tapscott's book "Creating Value in the Network Economy" shows how there is no way of knowing how value will ultimately come to be created in the era of the network economy. In his book, Don Tapscott argues that evidence suggests that any company that fails to reshape its business model around the use of the internet will...
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The must-read summary of David Edery and Ethan Mollick's book: "Changing the Game: How Video Games Are Transforming the Future of Business".
This complete summary of the ideas from David Edery and Ethan Mollick's book "Changing the Game" shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract...
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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".
This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail...
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Attract more customers and boost your sales!
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
•...
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This is the language you need to use to make your sales goals, from America's top copywriter.
Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets.
The Big Book...
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This complete summary of the ideas from Joe Pulizzi's book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently provide the best information. By doing this, your customers will be grateful and become loyal to your company.
Your epic content marketing should:
• Help the customer
• Be consistent
• Be authentic
• Avoid sales speak
• Be...
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The must-read summary of Jan Carlzon's book: "Moments of Truth: New Strategies for Today's Customer-Driven Economy".
This complete summary of the ideas from Jan Carlzon's book "Moments of Truth" shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of these elements can be brought together...
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La estrategia comercial para atraer clientes de forma masiva
Este libro es una guía práctica y accesible para entender y aplicar el modelo Freemium, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Descubrir y entender los tipos de gratuidad existentes
• Establecer un equilibrio positivo entre los productos gratis y de pago
• Evaluar los riesgos y la idoneidad de su producto...
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This complete summary of the ideas from Stephen M. Covey's book "The Speed of Trust" shows that trust is a hard-nosed business asset which can deliver quantifiable economic value. This helpful outline will help you to manage this asset, by giving you ways to build and enhance trust, both in and outside your business.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read...
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The must-read summary of Dale Carnegie's book "How to win Friends and Influence People: The All-Time Classic Manual of People Skills"
This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms...
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The must-read summary of Robert Spector and Patrick McCarthy's book: "The Nordstrom Way: Inside America's #1 Customer Service Company".
This complete summary of the ideas from Robert Spector and Patrick McCarthy's book "The Nordstrom Way" explains the philosophy of this company on doing whatever it takes to create a satisfied customer. In their book, the authors demonstrate how Nordstrom organizes and empowers its employees to use their initiative...
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If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:
Rethink.
Rethink your priorities. Rethink your approach. And rethink your product in the process.
Rethink is a one-word business plan for any company in the creative arts-from advertising, to design, to publishing, architecture or software development.
Rethink is also one of the world's most consistently awarded...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".
This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing clients better and gain new customers more rapidly. This summary...
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Getting good PR is easier, and cheaper, than you think!
If you want to get media attention, you don't need to spend a dime, and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself.
In “DIY Public Relations”, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing...
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The must-read summary of Lee Lefever's book: "The Art of Explanation: Making Your Ideas, Products and Services Easier to Understand".
This complete summary of the ideas from Lee Lefever's book "The Art of Explanation" shows that the key to successfully selling products and services is ensuring that they are easy to understand for customers. This summary highlights the three-part process you need to master in order to create great explanations that...
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