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In choosing a price type an organisation signals its strategic intent, as it does with its choice of market positioning strategy. Price type, unlike market positioning strategy is an observable signal, and one that competitors respond to.
There are multiple roots underpinning the formulation of the price types. These roots include the characteristics of the contract type, availability of information, economic effects to be activated, and bargaining...
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Core competencies are the most important scarce resource a business can create. Core competencies stem from the business's accumulated experience, and its organisation wide systems and processes. Where these drive declining cost economies that result in the business having lower average unit costs than competitors, then it has a competitive advantage.
There are several reasons for being interested in the subject of core competencies, the main ones...
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