..."Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that...

From the cover. Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? Freakonomics reveals the answers to these and many more questions. It is a collaboration between Steven D Levitt, the award-winning University of Chicago economist, and acclaimed author Stephen J Dubner. Based on Levitt's unorthodox research, this groundbreaking book repeatedly turns conventional...

Regardless of their level of education, most people wish they understood economics better. An award-winning professor translates the subject's complicated principles into easy-to-understand language, tackling all the key questions and hot topics of microeconomics and macroeconomics.

"From TikTok star and your (favorite) rich BFF Vivian Tu, the definitive book on personal finance for a new generation"--

Offers advice, helpful insider tips, and specific instructions on how to incorporate the author's system of organization into many practical areas of everyday life.

"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first...

Profiles a range of common household objects--from soap and scissors to keys and toilets--to explain the basic principles of how they function.

"Make work simple by using the tools and tactics that are right for you Your time is under attack. You just can't get enough done. You find yourself wondering where the hours go. You've tried every time-management system you can get your hands on-and they've only succeeded in making your work more complicated. Sound familiar? If you sometimes feel you spend more time managing your productivity than doing actual work, it's time for a change. In...