Catalog Search Results
Author
Publisher
McGraw-Hill
Pub. Date
c2011
Physical Desc
x, 341 p. : ill. ; 24 cm.
Description
In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of...
Author
Publisher
Citadel Press, Kensington Publishing Corp
Pub. Date
[2018]
Physical Desc
xiv, 256 pages ; 21 cm
Description
"As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going."--Amazon.com.
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Physical Desc
xvi, 267 pages : illustrations ; 19 cm
Description
"This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make...
Author
Series
Publisher
Entrepreneur Media, Inc
Pub. Date
2015.
Physical Desc
262 pages ; cm
Description
"?millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are...
Author
Publisher
HarperBusiness
Pub. Date
[2014]
Physical Desc
xv, 232 pages ; 24 cm
Description
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Author
Publisher
Workman Pub
Pub. Date
c2005
Physical Desc
viii, 440 p. : ill. ; 23 cm.
Description
Presents a guide for aspiring writers on all aspects of getting published, including writing the query letter, getting an agent, signing contracts, working with publishers, assisting in prepub publicity and marketing, and doing book tours.
10) Writer's market
Publisher
F & W Publications
Pub. Date
1922
Physical Desc
volumes ; 21-24 cm.
Formats
Description
Writer's Market is the reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections. With contact and submission information.
11) The ninth month
Author
Description
Emily Atkinson leads a complicated life in New York City. She’s a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis: she parties too much—and she’s pregnant. Her nurse and new best friend, Betsey, helps Emily rediscover how much she loves morning runs in the park and quiet nights at home. But as a series of women in her wealthy social circles...
12) Profitable podcasting: grow your business, expand your platform, and build a nation of true fans
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2018]
Physical Desc
258 pages ; cm
Description
"Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples"--Amazon.com.
Author
Publisher
HarperBusiness, an imprint of HarperCollinsPublishers
Pub. Date
[2013]
Physical Desc
xx, 195 pages : illustrations (chiefly color) ; 24 cm
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
2016.
Physical Desc
xviii, 362 pages : illustrations ; 24 cm
Description
"An inspiring entrepreneur, known for his popular The #AskGaryVee Show, highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand and how to hire superstar employees."--Publisher's description.
Author
Publisher
Allworth Press
Pub. Date
2020.
Physical Desc
192 pages cm
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Publisher
HarperStudio
Pub. Date
c2009
Physical Desc
x, 142 p. ; 22 cm.
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Publisher
Wiley
Formats
Description
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our...
Author
Publisher
Ediciones Obelisco
Pub. Date
2021
Physical Desc
252 pages ; 24 cm
Description
¿Cómo puedes causar un gran impacto en el mundo digital y sobresalir frente a todos los demás? Cada día se envían más de sesenta mil millones de mensajes online en plataformas digitales, y sólo una pequeñísima cantidad de ellos alcanza el éxito en la alocada carrera por obtener la atención de los consumidores. Esto significa que la pregunta para cualquiera que desee conseguir una exposición masiva de sus contenidos, negocio o marca transformadores,...
Author
Publisher
Spiegel & Grau
Pub. Date
2011
Physical Desc
189 p. : ill. ; 22 cm.
Description
Describes the TOMS Shoes founder's transformation from a businessperson to an advocate, in an account that outlines his philosophy about working in ways that both fulfill material desires and have philanthropic and social benefits.
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