Catalog Search Results
Author
Publisher
W.W. Norton & Company
Pub. Date
[2015]
Physical Desc
xvi, 415 pages ; 25 cm
Description
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first...
Author
Publisher
Yale University Press
Pub. Date
2021.
Physical Desc
xvi, 366 pages : illustrations ; 23 cm
Description
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”-a concept the authors invented-to help us...
Author
Publisher
Yale University Press
Pub. Date
c2008
Physical Desc
x, 293 p. : ill. ; 25 cm.
Description
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
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