'70s 'Mad Man' Cliff Branch Reflects on the Triumphs and Tribulations of the Boomer Generation in His New Book, American Made. American Made captures the zeitgeist of baby boomer- dominated American culture, starting in the '60s up to present day. Written by Cliff Branch, one of the pioneers in youth marketing during the post-Vietnam era, the book features an abundance of compelling photographs (over 600 images) chronicling the last 50 years of American...