Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger
(eBook)
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Format
eBook
Language
English
ISBN
9781504044738
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Grouping Information
Grouped Work ID | ccffcce6-cbc7-0d2e-81e3-b62c2f714e1e-eng |
---|---|
Full title | summary and analysis of contagious why things catch on based on the book |
Author | authors various |
Grouping Category | book |
Last Update | 2024-05-15 02:00:58AM |
Last Indexed | 2024-06-08 04:57:50AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jul 25, 2022 |
Last Used | May 30, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2017 [artist] => Various Authors [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/opr_9781504044738_270.jpeg [titleId] => 11860609 [isbn] => 9781504044738 [abridged] => [language] => ENGLISH [profanity] => [title] => Summary and Analysis of Contagious: Why Things Catch On [demo] => [segments] => Array ( ) [pages] => 30 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Various Authors [artistFormal] => Various Authors, [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising & Promotion [1] => Book Notes [2] => Business & Economics [3] => Consumer Behavior [4] => Study Aids ) [price] => 0.8 [id] => 11860609 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => So much to read, so little time? This brief overview of Contagious tells you what you need to know-before or after you read Jonah Berger's book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary of termsSupporting material to enhance your understanding of the original workAbout Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral-videos, articles, memes-and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger's New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction. [url] => https://www.hoopladigital.com/title/11860609 [pa] => [subtitle] => Based on the Book by Jonah Berger [publisher] => Worth Books [purchaseModel] => INSTANT )