Catalog Search Results
Author
Publisher
Currency
Pub. Date
[2019]
Physical Desc
x, 251 pages ; 24 cm
Description
"The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future. Trailblazer is Marc Benioff's answer to the one question he's most often asked: what is the secret to driving continuous growth and innovation. His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says...
3) Lucky stiff
Author
Series
Formats
Description
After a truck spills a million honeybees on the Las Vegas Strip, hotel customer relations head Lucky O'Toole discovers that a prominent district attorney has been murdered during the ensuing chaos and that private investigator Jeremy Whitlock is being unfairly scrutinized.
Author
Publisher
McGraw-Hill
Pub. Date
c2011
Physical Desc
x, 260 p. : ill. ; 23 cm.
Description
Explains how to use social media such as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2017]
Physical Desc
x, 228 pages : illustrations ; 22 cm
Description
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Author
Publisher
Crown Business
Pub. Date
[2015]
Physical Desc
viii, 276 pages : illustrations ; 25 cm
Description
"Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the reader step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field --how to apply the principles to generate Good Profit in their organizations, companies, and lives"--...
Author
Publisher
Wiley
Pub. Date
2012
Physical Desc
x, 265 p. : ill. ; 24 cm.
Description
"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward....
Author
Description
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, “We: The Ideal Customer Relationship” will change the way you interact with customers, and change the way your customers think about you.
Author
Description
UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS. You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal SUPER FANS, who rave about you and your business? You will discover the secrets to creating Super Fans,...
Author
Description
In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes...
Author
Description
Nobody wants to say dumb things. But we all do. The first step towards reducing the number of dumb things you say is to know what the dumb things are. Based on thirty years of research with millions and millions of conversations, this book contains the secrets of overcoming these blunders:
* Using Bad Bookends
* Starting with Wrong First Words
* Not Choosing Your Words Well
* Poor Questions and Bad Listening
* Focus-on-Me Attitude
* Wrong Tone
* Not...
Author
Description
Relationships are the Foundation of a Long-lasting Business… At one point or another all businesses have lost clients. The surprising truth is that 68% of those clients left because they believe the business doesn't care about them. Deb Brown shows business leaders how to be strategic and intentional in the way they show appreciation to clients and nurture relationships by using "The WOW System." Relationships are the foundation of a long-lasting...
Author
Description
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front-page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.
Using recent high-profile brand implosions as...
Author
Series
Description
True Stories of Winners and Losers in the Quest for Superior Service. Who wins? Who loses? It's up to you! BENCHMARK the best service innovations. (Chapter 5: Generating New Ideas) DISCOVER how to keep your customers happy, loyal and buying more. (Chapter 10: Building Up Your Business) Find out who makes the biggest mistakes in service, and what you must avoid. (Chapter 13: The Infinite Absurdity Awards) Plus many more easy-to-use insights on the...
Author
Series
Description
Tools, Tips and Proven Techniques to Lift Your Service Higher. Lift Your Service UP! Increase service value! Add more to your customers and your bottom line. (Chapter 2 unlocks the value.) Explore spectacular service! Discover what's beyond the extra-mile. (Chapter 4 reveals the secrets.) Build your service culture! Attract great customers-and staff. (Study Chapter 6 to keep them.) Solve the crossword puzzles! Find loyalty, passion and profits. (Every...
Author
Description
We are in the age of the empowered customer. There are more and more customer choices, greater and greater customer demands on organizations everywhere. Your Customers want to contact you utilizing an ever-growing number of channels but still expect a continual and contextual conversation with you throughout their journey. The expectations from your customer is no longer to just resolve their issues on the first try, but instead to anticipate their...
Author
Description
Summary of The Innovator's Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator's Dilemma contemplates the difficulties of maintaining a firm's position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful firms in a given business often rapidly lose market share to new challengers. Large companies that spend...
Author
Series
Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
Author
Description
Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service and it also explains the main reason why many successful companies make excellent customer service an important element in their agenda. What you'll learn in this book will work great for business owners, entrepreneurs and training of customer service specialists. You will get to learn...
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